01
Organizational Transformation
Organizational development, McKinsey 7S alignment and transformation of structures, roles and ways of working.
CEO · Executive Transformation · Operator
Building organizations
that perform.
CEO of Najah National and executive transformation leader with nearly 30 years across industrial, commercial, FMCG, retail, logistics and operational environments.
Current role
CEO · Najah National01 / 07
strategy✦governance✦operating models✦performance✦business development✦organizational transformation✦strategy✦governance✦operating models✦performance✦business development✦organizational transformation✦
01 / Profile
Leadership built around alignment.
The work is grounded in making strategy, governance, organization, people, operations and performance move in the same direction.
Jalal Asaad is a CEO and executive transformation consultant focused on organizational development, governance, operating models, strategic planning, performance management and operational excellence.
His experience spans industrial and commercial FMCG, retail and distribution, logistics and transportation, facilities management, and investment and trading groups.
02 / Capabilities
Where strategy meets execution.
From the boardroom to operating reality, the focus is on building systems that can actually run.
02
Governance & Operating Models
Designing governance models, organizational structures, decision rights and operating mechanisms that create clarity and accountability.
03
Strategy & Performance
Strategic and executive plans translated into Balanced Scorecard dimensions, KPIs and performance routines.
04
Operational Excellence
Reviewing procedures, removing friction and improving operational efficiency across functions and business units.
05
Business Development
Growth strategy, sales and distribution, partnerships, opportunity assessment and new investment pathways.
06
People & Executive Advisory
Organization design, talent attraction, performance systems, team building and support for leaders and boards.
03 / Signature Method
The 7A Framework
A practical architecture for moving from organizational reality to aligned strategy, operating design, disciplined execution, measurable performance and sustainable growth.
The 7A Framework organizes the methods used across Jalal Asaad's executive and consulting practice. It complements established tools such as McKinsey 7S, Balanced Scorecard and KPI systems.
A
Assess
Read the business, market, customers, structure, operations and current performance before deciding what must change.
A
Align
Connect vision, mission, objectives, leadership and priorities around one strategic direction.
A
Architect
Design governance, organization, operating model, roles and accountability so the strategy has a structure to live in.
A
Activate
Turn strategy into executive plans, initiatives, processes, ownership and a clear cadence for action.
A
Accelerate
Improve growth, sales, distribution, customer performance and operational efficiency where the business has room to move faster.
A
Account
Measure through the four Balanced Scorecard dimensions, KPIs and performance management systems that make progress visible.
A
Advance
Build talent, partnerships, capabilities and new opportunities that sustain the next phase of growth.
04 / Evidence
Measured where it matters.
Selected outcomes documented in the professional record, presented as evidence of execution rather than abstract credentials.
Strategy becomes credible when it changes the numbers, the system and the organization at the same time.
200%
Sales & annual contractsAl-Safwa · within 2 years80%+
BSC / KPI implementationAcross departments and divisions12M → 85M
Detergent salesNama Arabia Company · 5 years47M → 120M
Clothing / wholesale salesDocumented growth contribution05 / Track Record
A career built through different operating realities.
From frontline operations to CEO and business-development leadership, the thread has remained consistent: build the system, align the people, execute the strategy and measure the result.
Al-Safwa Architectural Group
Enterprise development & performance
Diversified sources of income, expanded the company portfolio, converted the legal entity structure and led implementation of Balanced Scorecard and KPIs.
200% sales & annual-contract growth in 2 years
Nama Arabia Company
Distribution, teams & commercial growth
Built teams across subsidiaries, supported commercial growth and helped develop distribution and retail activities across industrial and consumer businesses.
12M → 85M detergent sales over 5 years
Droop Logistics & Trading
Business model & investment evaluation
Built an FMCG factory business model, developed operational plans and conducted a marketing, operational and financial feasibility study for a 3PL project.
250M+ SAR investment value assessed in the 3PL study
Saleh Hamad Al-Abdullatif Group
Restructuring & market expansion
Restructured distribution companies around market needs, created additional companies and built teams across the perfumes and cosmetics market.
3 companies opened to broaden market coverage
Leadership Timeline
2025 — Present
CEO · Najah National
Executive management consulting across industrial & commercial FMCG, facilities, transportation, logistics, procurement and building materials.
2023 — 2024
Chief Business Development Officer · Abu Sarhad Holding
Strategy, sales development, business expansion, customer relationships and partnerships across a diversified group.
2020 — 2023
Business Development Director · Al-Safwa Architectural Group
Corporate development, operating performance, sales growth and implementation of BSC / KPI systems.
2019 — 2020
CEO · Droop Logistics & Trading Services
Executive leadership, business modeling, operational planning and commercial growth.
2004 — 2019
Business Development · Nama Arabia Company & Saleh Hamad Al-Abdullatif
Growth, distribution, retail, new opportunities, team building and strategic partnerships.
1995 — 2002
Warehouse Team Leader · Procter & Gamble
Warehouse operations, inventory, quality and safety systems at the Taiz factory.
“
Build the system. Align the people. Execute the strategy. Measure the result.
Jalal Asaad · Executive transformation approach06 / Contact
For executive leadership, transformation and growth conversations.
For executive advisory, organizational transformation, business development, board support or speaking engagements, connect directly with Jalal Asaad.
Based in
Jeddah, Saudi ArabiaEmail
GalalMahdi@gmail.comLinkedIn
LinkedInOrganization
Najah National · Executive Management Consulting